What is Experiment Design ? 

Experiment Design is a mean to understand and create the right value proposition through assumption testing. This way we get better grasp of the business model and desirability, viability and feasibility for a product idea.
Experiment design often involves prototyping the value proposition or part of a value proposition. One simple example could be A&B testing. But before that, we map assumptions of the value proposition and in the following step decide how the experiment and prototype should look like to learn more about the actual value of it.

My role

For the masterclass I prepared a presentation and interactive activities to bring the groups of Design Thinkers academy from the idea stage towards a prototype and possible experiments.
Most valuable here was to get a better understanding of the idea and desirability of their user group by creating assumptions and thereby creating a better understanding of the value proposition.